Sony Music Entertainment Japan, Aniplex and Pocketpair jointly establish Palworld Entertainment

Sony Music Entertainment Japan, subsidiary Aniplex and Palworld Developer Pocketpair has announced the formation of Palworld Entertainment, a joint venture that will be responsible for developing the scope of the intellectual property and expanding commercial business activities, including the global licensing and merchandising activities related to Palworldoutside the game.

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Sony Music Entertainment (Japan) Inc. and its group subsidiaries Aniplex Inc. and Pocketpair, Inc. have established a joint venture, Palworld Entertainment Inc., to expand and develop new businesses related to the hit game. PalworldThe announcement was made today in a joint press release from the three companies.

Palworlda multiplayer open-world survival game created, produced and published by Japanese developer Pocketpair, became the absolute hit of 2024 when the total number of players exceeded 25 million after only one month of its release.

The Palworld game, currently available on PC, Xbox Series X/S, Xbox One, and via Xbox Game Pass, seamlessly integrates elements of combat, monster capture, training, and base building. Players will be able to wield a range of weapons, from classic bows and spears to modern assault rifles and rocket launchers. Gameplay involves locating and capturing Pals, who in addition to helping players build and expand their base operations, can become powerful allies in combat.

The joint venture will be responsible for developing the intellectual property footprint and expanding commercial business activities, including global licensing and merchandising activities related to Palworldoutside of the interactive game.

The joint efforts will begin with the development of exclusive merchandise based on the game, which will debut and be sold at the Pocketpair booth during Bilibili World 2024 (beginning on Friday, July 12, 2024 in Shanghai, China) and will be made available for pre-order on the e-commerce sites of Aniplex and its subsidiaries, Aniplex of America and Aniplex Shanghai, with more detailed information to be announced at a later date.

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